Question 1

How long does a project take?

Accepted Answer

A typical 3-video pack lands in 5–7 days. A full campaign (10+ videos) – about a month

Question 2

What's the process?

Accepted Answer

Brief call → concept + references → AI generation → edit → 1–2 revision rounds → delivery in every format you need

Question 3

How much does it cost?

Accepted Answer

First Batch (3 spots) – from $600. Campaign Sprint (10–15 videos / ~3 weeks) – from $2,000. Ongoing partner – quoted on a 15-min call

Question 4

How many revisions are included?

Accepted Answer

Two rounds of revisions per video are included. Anything beyond is hourly

Question 5

Which formats do I get?

Accepted Answer

16:9, 9:16, 1:1 – every modern aspect, plus shortened cutdowns for paid social

Question 6

Can you work with my brand guidelines?

Accepted Answer

Yes – share the deck and any references. The AI workflow adapts to brand colors, type and tone

Question 7

Who owns the final assets?

Accepted Answer

You do. Full commercial rights to the final cuts, source files included

Question 8

What's the difference between SXS and tools like Creatify or Arcads?

Accepted Answer

Creatify and similar platforms are DIY generators – you get template-style videos with AI avatars for $20-50/month. They work well for high-volume A/B testing on small budgets, but the output is instantly recognizable as machine-made. SXS is creative direction backed by AI execution. I write the concept, design the visual language, direct the generation, and deliver a final cut that looks like it came from a studio – because it effectively did, just without the crew and the $30K invoice.